Het Roze Olifantje – Ik denk er niet aan

Posts getagged met ‘cadeau’

woensdag 18 december 2013   —  1 reactie » Lees meerLees minder

Niet verrassend meer

De verrassing is er nu wel vanaf. Toen KLM ermee begon waren we onder de indruk, maar tijdens de kerstperiode mensen gaan verrassen met cadeau’s is natuurlijk niet

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spannend. En dan zien we in korte tijd ook nog eens meerdere rip-offs van het origineel voorbij komen. Én verrassen met cadeau’s, én op een vliegveld. Ik denk dat het tijd is voor creatieven om hun klanten te verrassen met unieke ideeën, in plaats van schaamteloze kopieën.

Het origineel van KLM

De rip-off door West Jet

De rip-off van de rip-off door Philips


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Gepost door De Paarse Krokodil  —  1 reactie / reageer »

vrijdag 12 maart 2010   —  3 reacties » Lees meerLees minder

De beste concepten verzin je op het toilet

Reclamebureau Etcetera zet een briljante commercial neer voor het online warenhuis Bol.com. De spot is tot in de kleinste details uitgewerkt. Let bijvoorbeeld op het schrale cadeaupapier, de laffe traktatie, bestaande uit mandarijnen met vlagjes en de piramide op het nachtkastje.

Ook de cast is goed gecast en niet te vergeten de wc-rol, die een belangrijke rol speelt op de website mummiepak.nl, waar je online je eigen mummiepakcadeau kunt maken.

Dat het cadeau in de praktijk niet werkt, laat onderstaand filmpje duidelijk zien. Maar dat mag de pret niet drukken. De commercial is en blijft gewoon goed, slim, leuk, grappig, etcetera etcetera.


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Gepost door De Gouden Leeuw  —  3 reacties / reageer »